messages on hold/phone messages
Have you ever heard the term, "captive audience"? It basically means that
your audience is positioned such that you have their complete and full
attention. This alignment of the stars happens everyday at your
business when a caller is placed on hold - they are there waiting and listening.
Businesses oftentimes squander this unique occurrence by having callers
listen to silence, a generic message or worse, the radio - which may violate
certain copyright laws (due to retransmission of licensed material).
If you have the attention of an existing or new customer, take the
opportunity to further your company's cause. You can use on-hold messaging
to provide things such as: product/service education, website info, hours of
operation, new products, special offers and more.
Have you ever heard the term, "captive audience"? It basically means that your audience is positioned such that you have their complete and full attention. This alignment of the stars happens everyday at your business when a caller is placed on hold - they are there waiting and listening.
Businesses oftentimes squander this unique occurrence by having callers listen to silence, a generic message or worse, the radio - which may violate certain copyright laws (due to retransmission of licensed material).
If you have the attention of an existing or new customer, take the opportunity to further your company's cause. You can use on-hold messaging to provide things such as: product/service education, website info, hours of operation, new products, special offers and more.
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