New! ad reviewer | package offer | phone messages | automotive ads | recording studio | voice-overs

messages on hold/phone messages

Have you ever heard the term, "captive audience"? It basically means that your audience is positioned such that you have their complete and full attention.  This alignment of the stars happens everyday at your business when a caller is placed on hold - they are there waiting and listening.

Businesses oftentimes squander this unique occurrence by having callers listen to silence, a generic message or worse, the radio - which may violate certain copyright laws (due to retransmission of licensed material).

If you have the attention of an existing or new customer, take the opportunity to further your company's cause.  You can use on-hold messaging to provide things such as: product/service education, website info, hours of operation, new products, special offers and more.


the research:

Over 85% of callers prefer on hold messages over silence. Cellular Marketing Magazine

Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold. Telemarketing Magazine